summary:

The goal of these projects is to establish and amplify the client’s presence in the market through a crisp, compelling and distinct brand identity—one that connects with clients’ value drivers, communicates the essence of the company’s work and brings forward the unique personality of their team. Having to work with existing style guides, I developed a branding identity which included creating a concrete color pallet and color guide that works with existing typography. These decks are tools for communicating, pitching offerings, and explaining their core capabilities.

The deck included sample photography, text and color along with an editable slide master for continual use. The final result was PowerPoint deck with over 100 slides which included a consistent color pallet, typography, infographics and various versions of specific pages designed for specific purposes.